Sharp

Sharp Corporation is a leading producer of consumer electronics, offering a wide range of products such as LCD televisions, household appliances, and office equipment. Known globally for innovation, creativity, and the development of original technologies.

Sharp required a comprehensive set of brand guidelines that could be distributed to suppliers across Europe. These guidelines needed to cover all aspects of the company’s marketing output, from packaging and exhibitions to both digital and print materials. The guidelines would be produced in both a printed format and an interactive digital version.

The guidelines ensure a consistent approach to all marketing output, covering packaging, exhibitions, and both digital and print materials. All content reflected the brand’s identity through consistent visuals, tone, and messaging, while maintaining high standards of quality. 

The interactive version allows users to easily navigate between sections, explore examples, and engage with the content, ensuring a consistent and user-friendly approach to applying the brand across all touchpoints.