Blue Tiger
Intelligence. Data. Consult.
//Overview
Services
– Brand guidelines
– Website design
– Brochure design
– Social
– Stationery
Blue Tiger is an independent media strategy partner that combines personalised client service with direct collaboration with media partners. Their data-driven approach ensures impartial, results-focused strategies that maximise ROI and drive business growth across multiple sectors.
Design a fully integrated marketing campaign that refreshes the existing brand with an evolutionary approach -combining updated typography, a modern logo, angular tiger-stripe-inspired graphics, vibrant colours, and clean, spacious layouts for a bold, modern identity.
//Guidelines
The guidelines were developed as an evolution of Blue Tiger’s previous branding. The result is a refined design approach, incorporating updated typography, a modernised logo, angular shapes inspired by the tiger-stripe identity, and a bold colour palette set within a spacious, contemporary layout. The guidelines are designed to be versatile.
//PowerPoint
The PowerPoint template brings the evolved Blue Tiger brand to life in a flexible and functional format. The design combines clean typography and bold angular tiger stripe graphics to create a distinctive visual language. This versatile template is designed to adapt seamlessly to a wide range of content, audiences, and presentation styles.
The brochure was designed as a strong introduction to the company and the sectors it operates in, clearly communicating Blue Tiger’s expertise and impact. Case studies and bold, infographic-style statistics showcase measurable results delivered for clients, reinforcing credibility and performance. The tiger-stripe motif is used as a distinctive visual device to frame imagery, creating dynamic, high-impact spreads that bring the brand to life.
//Stationery
The Blue Tiger business cards are produced using a duplex, uncoated card stock, giving them a substantial weight and a refined, tactile finish. This material choice enhances the brand’s premium feel while maintaining a clean, understated aesthetic. The letterhead continues this approach, printed on high-quality paper stock and finished with a debossed logo that adds subtle depth and sophistication.
//Social
The social campaign presents clear, data-led storytelling to highlight Blue Tiger’s performance across multiple sectors. Key results are distilled into concise statistics and paired with a consistent set of icons, allowing complex data to be communicated quickly and effectively. By putting measurable outcomes front and centre, the campaign builds credibility, demonstrates proven impact, and delivers content optimised for social channels.
