VisualEyes
Immersive content creators
//Overview
Services
– Visual Identity
– Brand Guidelines
– Visual Language
– Large format graphics
– PowerPoint
– Brand Guidance
VisualEyes provide high-specification video production, aerial surveys, timelapses and spatial capture for the construction and manufacturing sectors. From technical site records to authentic brand storytelling, they deliver visual clarity where complexity and safety are the standard.
The brief was to develop a fresh, sophisticated, and forward-looking brand identity. This included the creation of comprehensive brand guidelines, along with a suite of collateral such as brochures, PowerPoint presentation templates, large-format graphics, and an event stand.
The brochure was designed to introduce Visual Eyes’ range of services. A photography style drawing on the brand’s colour palette was developed, applying subtle gradients to create a cohesive visual language across all imagery. Custom icons were designed to represent each service through clean, contemporary infographics. The brochure was printed on an uncoated, textured stock to give it a premium feel.
//Guidelines
The Visual Eyes brand guidelines were designed to ensure consistency and clarity across all touchpoints. They defined the core visual elements of the brand, including logo usage, colour palette, typography, imagery style, and iconography, providing a clear framework for applying the identity across print, digital, and large-format materials while maintaining a refined and contemporary look.
//Event
Large-format event graphics and a custom stand were created for Visual Eyes to showcase their services boldly and cohesively. Brand colours, visual style, and imagery treated with gradient overlays reinforced a unified look, while icons and a visitor-friendly layout clearly communicated each service and highlighted Visual Eyes as a professional, innovative partner.
//Merchandise
A selection of branded merchandise was created to support trade show promotions, including hoodies, water bottles and lanyards. The business cards were printed on an uncoated, textured stock to provide a premium, tactile feel, reflecting the brand’s professional image.
