Wellcome Trust
A free library for the incurably curious
//Overview
Services
– Visual Language
– Print
– Social
– Large format print
Wellcome Collection is a free museum and library dedicated to exploring health across time. Believing that everyone’s experience of health matters, it shares this through its collections, exhibitions, events, books, and online resources.
The brief was to create leaflets, posters, and social posts promoting the Wellcome Collection library and its collections. The materials highlighted the library as a free, accessible resource and aimed to raise awareness, encourage engagement, and invite new audiences to explore its books, archives, and online resources.
The library leaflet unfolded into a poster, using engaging imagery and accessible language to introduce the library as an open resource and to spotlight the breadth of its collections, activities, publications, and digital content.
//Exhibition
Exterior graphics, hanging banners, and posters were installed across the building’s façade to increase visibility, draw attention from the street, and signal the library as an open and welcoming space.
//Social
A series of social posts helped extend the campaign online, introducing the library to wider audiences and inviting people to discover its collections, events, and resources across physical and digital platforms.
