Arclight

Shape your future

//Overview

Services
– Visual Identity
– Concept Development
– Visual Language
– Website design
– OOH
– Social
– Brochure

Arclight enables business analysts, finance teams, and IT professionals to unlock the full potential of System Applications and Products (SAP) with advanced analytics and business intelligence tools. By integrating and Analysing data outside the SAP environment, users gain speed, flexibility, and clarity – turning complex datasets into actionable insights that drive smarter business decisions.

Arclight commissioned a fully integrated marketing campaign to promote their services, with a strong focus on digital and social channels. In addition, the campaign included brochure design and out-of-home advertising to ensure a cohesive, multi-channel brand presence.

//Print

The visual identity – spanning the logo, colour palette, motion design, digital experience, and tone of voice – was developed to reflect Arclight’s mission and ensure the brand stands out in a competitive market. The brochure translated these elements into a contemporary design, incorporating coding-inspired typography, image masks and custom icons to create a distinctive and engaging visual language.

//Infographics

Data-driven insights should be clear, engaging, and aligned with the brand’s visual language. To achieve this, a series of bold, contemporary infographics were created, designed for use across social campaigns and the website to make complex information more accessible and visually compelling.

//Social

Multi-format social posts combined isometric illustrations, coding-inspired typography, and targeted imagery to engage audiences, highlight data insights, and drive clicks across key sectors.

//Out of home

Large-format graphics incorporating key brand elements were designed for commuter hubs in major cities to drive traffic to the website. A modular layout established a clear visual hierarchy, combining photography with isometric illustrations, while dynamic animations brought the designs to life on Adshel Live digital 6-sheet screens.