Arclight
Shape your future
//Overview
Services
– Visual Identity
– Concept Development
– Visual Language
– Website design
– OOH
– Social
– Brochure

The visual identity – spanning the logo, colour palette, motion design, digital experience, and tone of voice – was developed to reflect Arclight’s mission and ensure the brand stands out in a competitive market. The brochure translated these elements into a contemporary design, incorporating coding-inspired typography, image masks and custom icons to create a distinctive and engaging visual language.

//Infographics
Data-driven insights should be clear, engaging, and aligned with the brand’s visual language. To achieve this, a series of bold, contemporary infographics were created, designed for use across social campaigns and the website to make complex information more accessible and visually compelling.

//Social
Multi-format social posts combined isometric illustrations, coding-inspired typography, and targeted imagery to engage audiences, highlight data insights, and drive clicks across key sectors.




//Out of home
Large-format graphics incorporating key brand elements were designed for commuter hubs in major cities to drive traffic to the website. A modular layout established a clear visual hierarchy, combining photography with isometric illustrations, while dynamic animations brought the designs to life on Adshel Live digital 6-sheet screens.


