I am a freelance senior integrated graphic designer with extensive commercial experience gained in both network and independent agencies. I’m skilled in a variety of disciplines including branding, brochures, exhibitions, digital, direct marketing and integrated advertising.
When designing websites I place the user at the core of my thinking. I create designs which focus on functionality, user experience and synergy with a brands identity. I work collaboratively with developers, SEO experts and animators to achieve and deliver engaging digital solutions.
A brand is the foundation for all of your marketing. When creating brands I consider the product, who the audience is and how the client differentiates themselves from their competitors. I also consider the brands application across all media channels to ensure consistency.
Whether it’s direct mail or annual reports, signage or brochures, I can create well executed visuals and produce designs from concept through to final print ready artwork. I have extensive print production knowledge with experience in press checks and proofing phases.
I have extensive experience of creating exhibition designs for museums and other visitor destinations. I have also produced signage trails for shopping centres using a variety of substrates as well as large format graphics for bill boards and hoardings and can provide visualised concepts and artwork.
I have art directed photographers, illustrators and animators. I also enjoy developing and mentoring creative teams, helping them to develop campaign ideas and executing them to the highest of standards.
I create unique and effective advertising campaigns which combine high impact visuals with compelling headlines that will help you achieve your objectives whether this is to attract new clients or sell more products or services to existing customers or raise brand awareness.
